Only a few short months after the grand opening of their brick-and-mortar store in Fort Myers, Florida, Choice PACKNSHIP has made its debut on the internet. A key Partner in the development of the Choice PACKNSHIP business, Jim Owens Sr. approached Web site development for the regional store with a national strategy. “We wanted to give the Choice PACKNSHIP Web site a franchise look,” Says Owens, “I feel like we’ve accomplished that.”
In collaboration with Jim Owens Sr. and the rest of the Choice PACKNSHIP team, 2440 Media has developed a custom-designed Web site which utilizes the latest in Web 2.0 design. Combining existing branding elements with the best attributes of other sites in the shipping industry, 2440 Media created a website that is easy to navigate while being graphically superior to the competition.
Programmed primarily using CSS (cascading style sheets), the Choice PACKNSHIP site complies with W3C and Section 508 accessibility regulations. As retail-oriented business, it is essential to take accessibility issues into consideration, enabling individuals with special needs to more easily access the content using their Web browsing helper applications. Likewise, the use of CSS improves the ability of modern search engines to accurately categorize and index the site, improving the Web site’s overall ability to rank well over the long run.