2440 Media

June 5, 2007

"Local Sign Shop Uses 2440 Media's Custom E-Commerce System to Expand Market"

Providing customers in the Pittsburgh region with both stock and custom signage for nearly a century, Gray Sign Advertising has generated a significant client base of loyal, satisfied businesses over the years. Recently, the management team made the decision to expand their market by offering their products and services online.

When planning an e-commerce system for any business, there are many details to consider. From a programming standpoint, one of the biggest decisions to be made is whether to go with off-the-shelf e-commerce software, or instead, choose a custom solution. In the case of Gray Sign Advertising, the demands of their online sign shop required a custom system.

Developed by 2440 Media, the custom Web 2.0 E-Commerce system includes an intuitive, user-friendly administrative system that allows the Gray Sign Advertising staff to easily perform tasks such as adding and updating products, automatic photo resizing, order detail retrieval, and the generation of sales reports. “Flexibility is the major weakness of off-the-shelf software because one size doesn’t fit all,” says Sergei Izvorean, lead programmer for e-commerce projects. “When built from the ground-up, you can ensure every desired feature is included.” Other customer-friendly features include real-time shipping rates, quantity discounts, and online ordering options for custom signage.