Kextil is a provider of speech recognition based solutions to the global field service industry. Kextil sought a digital partner that could build a website redesign to exceed new design, user-experience, content, and functionality standards.
2440 Media created a custom website for Kextil that supports sales through online lead acquisition, provides details about all the components of their software, and also downloadable resources for their site visitors. The new website positions Kextil as an expert in their industry.
2440 Media and Kextil worked together throughout the wireframing stage of the project with an online tool that simplifies design and layout collaboration. Before moving on to the website design phase, we had a clear understanding of exactly how the page layouts and content would flow to get potential clients well informed about their products and funneled into a lead.
With website prototypes defined, our designer created mockups that included the visual direction and general styling. The visuals included conceptual illustrations since the core product itself is intangible and actual photography is not an option. The finished site design is clean and modern with modern iconography strategically placed throughout the pages.
Using the power of the Drupal CMS, our development team built advanced and easy to use site features to aid website managers to administer the website. Kextil can easily add blog articles, upcoming events, and downloadable materials. The site is fully automated, so all they have to do is enter the data, and the website automatically formats it and places it in the proper places.
We also built a custom feature which allows Kextil to give their customers a private password-protected login section containing information, documents, and videos customized to the products they purchased.
Overall, Kextil needed to establish a simplified brand message and update their website look to remain competitive in their unique market. The new website now positions the Kextil as a market leader.View Website
Service Type: Custom Website
Business Sector: Technology
Business Location: Pittsburgh